Under Armour's Brand mission is to make all athletes better through passion, science and the relentless pursuit of innovation. Today's athlete demands a sock that not only represents the look and feel of the Brand, but that simultaneously provides useful, technical attributes bridging the gap between style and functionality.
- Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
- Where we started? It all started with an idea to build a superior T-shirt
- The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.