Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Made with 80% naturally derived ingredients, Natural Instincts is infused with coconut oil and aloe vera to enhance natural color and boost shine. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with 0% ammonia or added parabens and lasts 28 shampoos. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website

• Get a rush color and a boost of shine for radiant, healthy-looking hair


• Our most gentle color to the hair, with 80% naturally derived ingredients!


• Perfect for all hair types and textures