Matte Primer Perfection: Grip Your Makeup All Day

Meet the fan-favorite e.l.f. Power Grip Primer, now with a matte finish! This gel-based, skin-smoothing primer grips your makeup all day long, giving your complexion a natural, shine-free look. Infused with powerhouse ingredients like lemon myrtle, this primer moisturizes, preps, and smoothes your skin to perfection, improving the overall look and feel.

Primer for All Skin Types

Our Power Grip Primer's formula goes on clear with a translucent finish, making it suitable for all skin types and tones. It's also non-comedogenic, meaning it won't clog your pores. 🙌 Whether you're a bargain hunter, a busy professional, or a trend-conscious beauty enthusiast, this versatile primer is the perfect addition to your makeup routine.

Apply the primer evenly before makeup using your fingertips to pat it into your skin. The warmth of your fingers will help the product melt into your skin for an even, seamless application. Allow 30 seconds to set before applying your favorite foundation, concealer, and other cosmetics.

Best of all, this primer is 100% vegan and double-certified cruelty-free by Leaping Bunny and PETA. 🌱 Achieve a flawless, matte complexion while feeling good about your purchase. 😊 Grab the e.l.f. Power Grip Matte Primer today and experience the difference a high-performing primer can make!